The change expedition

A Practical Field Guide for Digital Transformation

By Petra van der Wees

The technology is not the problem. We are.

Most organizations treat digital transformation as a simple software upgrade. They are wrong. Introducing an integrated enterprise platform can fundamentally break your organizational structure, destroy local autonomy, and trigger massive professional identity crises. You cannot manage this level of human disruption with cheerful newsletters, fluffy slide decks, or standard buzzwords.

The change expedition is an uncompromising and pragmatic change management field manual to:

Read change resistance for what it really is.
Create actionable business transformation strategies that work.
Establish trust, operational safety and functional alignment instead of waiting for a flawless system.

The Change Expedition is an uncompromising, tactical field manual written for the people holding the bag: Transformation Management Teams, business process owners, executives, and the modern change manager.

What You’ll Learn Inside

Decode resistance for what it really is and why engaging it early protects your timeline.
Translate high-level transformation strategy into concrete, role-based change journeys, to make sure the entire organization is prepared.
Apply field-tested tools and pragmatic methods built across 25 years of high-stakes, enterprise implementations.
Establish cross-functional trust, realistic fallback protocols, and decisive governance so teams can move forward with confidence.
Navigate executive steering committees, bypass perfection traps, and anchor lasting operational capability long before external project resources pack up.

individual Orders

Secure your hardcover copy through your preferred channel:

Amazon (Global shipping & Prime delivery)
Direct via Ingram (Author-direct fulfillment)
Your local bookstore (Order via ISBN: 978-989-49189-0-5)

Corporate inquiries

Planning a major platform migration or equipping your transformation management office?

We offer author-led executive briefings, customized workshops, and discounted bulk hardcover packages for steering committees and project teams.

Tiered pricing on orders of 10+ hardcovers
Executive change diagnostics & workshops
Direct invoice & international corporate shipping.

Retail procurement

For bookstores, corporate libraries, and institutional procurement:

Title: The Change Expedition: A Practical Field Guide for Digital Transformation
Author: Petra A. van der Wees
Publisher: Eigenwees Strategy Lda
Format: Case-Laminate Hardcover, 232 pages
ISBN: 978-989-49189-0-5

Retail distribution: Available globally via Ingram Content Group (iPage)

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